How Reliable are Online Real Estate Agent Reviews?

The Andrea Fonash Group of RE/MAX Action Associates
The Andrea Fonash Group of RE/MAX Action Associates
Published on January 15, 2018

Reliable Real Estate Reviews.If you’re one of those people who won’t buy a product or use a service until you’ve checked the online reviews, then you’re probably happy about the rise of all these review websites.

Do you ever wonder if a lot of the glowingly positive reviews are fake? Hey, we don’t blame you – skepticism is healthy.

And, thankfully, some sites, such as Yelp, have strict policies to ensure that the reviews are from real people who’ve actually used the product or service.

It’s not as easy to find reviews of real estate agents as it is, say, a restaurant, but they’re out there.

And, when it comes to something as complicated as a real estate transaction, it’s only natural to want to learn of others’ experiences with any particular agent.



Are these reviews real?

A Zillow representative says “We do have published rules and guidelines around our reviews. In addition, our general Terms of Use is also applicable.

Having said this, we are certainly very aware of and keep a close eye on techniques used for submitting fake reviews . . . We take this very seriously. . .”

I think it’s safe to say that it would be quite difficult to submit a fake real estate agent review at Zillow.

representation in a real estate transaction shouldn’t be taken lightly.

Understand that who you decide to hire will be the person/people responsible for steering your transaction to a smooth and lucrative closing.

Choose the wrong agent and you open yourself to stress, aggravation and, possibly loss of money

So, how do you find the right agent for your needs?  Starting online, looking for social proof, is a good place to start.

So, yes, read the agents’ reviews on Zillow and Yelp, but don’t stop there.

Check out real estate agents’ websites, looking for evidence of their expertise and integrity.

I also recommend that when you narrow your choices to at least three agents to interview, that you ask each one for references from past clients.

Insist that you be given phone numbers so that you can call each one and ask the tough questions about the services they received.


Responsive Real Estate Agent.

Ask the right questions

Determine what type of agent you want to work with – what attributes are important to you.

We’ve found that most of our Chester Springs real estate clients were looking for someone who was responsive – who actually returns their calls, emails and texts within a reasonable amount of time.

They also complained about other agents who didn’t listen to them. Make a list of what’s important to you and use it as you interview agents, looking for cues that they are actually listening to you.

While asking the right questions of the agent is important, listening to the types of questions the agents ask you is equally crucial.

If you are a homebuyer, did he or she inquire about your loan pre-approval status and explain its importance? If you are selling your home, did the agents ask you about your preferred timeline?

Pertinent questions, specific to your transaction, are important signs that you’re interviewing a good agent.


Real Estate Sales Marketing Investment.

It takes money to make money

I don’t know who first said that “it takes money to make money,” but whoever it was, nailed it. And it is even more important when it comes to selling a home.

Naturally you’ll want to learn all you can about each agent’s marketing plan but it’s even more important to ask about their marketing budgets.

A new or part-time agent may be (but not necessarily) operating on a shoestring and you’ll receive the bare bones in marketing services.

To properly market a home requires pulling out all the stops

It requires a balance of both innovative and tried-and-true tactics.

Since first impressions are critical, the services of a professional photographer and, perhaps a stager are a must. Marketing to multiple platforms is also crucial.

Does each agent you interview have a marketing budget to cover these services or does he or she expect you to pay for them?

Finding the right real estate agent to sell or buy a home may seem like looking for the needle in the proverbial haystack, but it doesn’t have to be.

Choose an agent with good reviews on Yelp, on social media and at the big real estate portals, such as Zillow.

During the interviews, sellers should ask the tough questions about marketing and marketing budgets and remember to pay attention to each agent’s listening skills and the questions they ask you.

But, if you’re still skeptical, get in touch and we’ll send you some additional reviews from our past clients! 🙂